Expertise on a sensitive subject became more accessible because people could take the first personal step at any time, without shame.
Two paths for your business Experiences · results · firsthand accounts
It's easy for an AI product idea to sound good.But will customers pay for it?
At Geldhelden, 114 people tested a personal AI financial coach. AI Co-Founder generated 52,300 euros in its first soft launch. Here are the products, the stories behind them and the people I've worked with.
Explore the products and their storiesFrom the people I've worked with
What Digistore24 says aboutworking with Sebastian.
This personal account was recorded at the Digistore24 MVP event2025 in Singapore. In the video, you'll hear directly from Sven.

“I see a lot of AI ideas. What's different about Sebastian is that he thinks them through all the way to the product, the customer result and the business model.”That's rare. And it's becoming more valuable all the time.
Marco · Norbert · Claudio
What was it like working together?Let them tell you.
Marco speaks as a product founder. Norbert talks about his business and the freedom he got back. Claudio knows me through our work with Digistore24.
Selected cases
Questions customers once needed a call forare now handled by these AI products.
Financial questions, sensitive personal issues or technology in your own business: each situation is different. In every one of these products, AI helps a person take their next step.

Financial knowledge became personal support, available simultaneously to 114 people.

A product took on most of the support that previously needed a person, while staying close to the customer.

A look back
At some point, the idea has to become something a customer can try.
At Firestarter Munich, entrepreneurs turned their expertise into their first personal AI products. That format is no longer the main focus. Its core lives on in the Golden Ticket: first clarify the result and demand, then build something people can experience with CoachWunder.
Customer stories
What working togetherchanged for people.
„Sebastian came into our lives and helped us really move from self-employment to being business owners and building a team. To delegate work and outsource processes, and simply build a system.“
„Why did I choose Sebastian? Because I trust him deeply, and he gave me the guidance and structure I had been missing. Before that, I couldn't see the forest for the trees.“
„That really inspired me and showed me just HOW extensively you can and should now bring AI into your business!“
„Honestly, I'm so excited I can barely sleep. These tools are incredible, and I'm realizing how many projects I've had in my head for so long I can finally bring to life, with a fraction of the effort they used to take.“
„The workshop really showed me the potential of artificial intelligence in everyday business. As an entrepreneur, I was especially fascinated by the vision of waking up with an idea and letting AI handle the entire process of bringing it to life, right through to the first sales that evening.“
„The AI coach is getting a great response: just 1 hour after opening, we already have over 120 interested people on the waiting list.“
When you want your method to do more than become content
Your method helps people. Does every next step have to go through you?
With CoachWunder, you build a personal AI product that guides clients using your method. The Golden Ticket gets you to a first version so you can test how real people work with it.
Build my first AI product

