Two paths for your business Notes from the real experiment
Some ideas sounded good.Until we tried them in the business.
Here I write about what we've tested, dropped or kept in the business. About customers who need more than a course. About AI that takes on work. And about my own ideas that didn't survive everyday reality.
Today, our team is four people working with more than 50 AI employees. These articles show how we got here and which decisions I'd make sooner next time.
All 7 articles
AI products · In-depth article
Selling Digital Products: Why More Knowledge Isn't Enough
Spend weeks building, then nobody buys. How to test demand before you finish your next product idea.Business model · Current model
Result as a Service: Your Customer Has Learned Enough. Now It Needs to Work.
The course is finished. The problem is still there. What needs to change in your offer so customers actually move forward.Lessons from building products · What still holds true
The SPARK Method: What Years in Online Business Taught Me
I've seen too often how much time an untested product idea can cost. That's where SPARK came from.Work inside the business · Fundamentals
What Is a Business System? And How Does AI Change It?
Your team has instructions. They still ask you about every exception. What a process needs to make that stop.The experiment · From experience
A Business Without Employees? What Happened to My Experiment.
The experiment didn't end with a one-person business. Today, four people work in it alongside more than 50 AI employees.Handing work over to AI · A new way of working
From AI Operator to AI Orchestrator
You use AI every day and still have to push everything forward yourself? How individual chats become an AI team that keeps working.AI marketing · Updated guide
Create a Useful Lead Magnet with AI, Without the Generic Filler
Your lead magnet should help. Not sit unread in a downloads folder. What matters before you even start writing.Where the ideas become practice
Which of these ideas do you want to try in your business?
If your method should guide customers, take a look at CoachWunder. If work inside the business keeps landing back on you, the next path is the planned AI Automation Mastery. Compare the two here.
Compare the two paths