Two paths for your business Case Study · AI Co-Founder
Norbert wanted to coach.Instead, he had more and more technical problems to solve.
Every new customer meant more support for funnels, emails and technical setup. The AI Co-Founder took over more than 70 percent of that support. Norbert had time again for coaching and the personal conversations his customers came to him for.
The method worked. But every new customer meant more technical support.
Norbert helps spiritually minded people build a business they care about. His biggest barrier to growth was technology and support, not coaching.
The coaching helped. The technology held everyone up.
An email automation wasn't working. A step was missing from the funnel. The Digistore setup was unclear. Participants needed help before they could move on. So technical questions kept taking up Norbert's time.
More customers would have meant more technical support calls. That would have left even less time for coaching, creativity and growth.
The AI Co-Founder
The product was built around the method, typical customer situations and the technical implementation process. It communicates with empathy, helps with setup and guides participants through the programme.
The AI Co-Founder helps wherever a participant gets stuck. It knows the path through the programme and can work with the specific question. Customers no longer have to find the right video first and work out how to apply the answer themselves.
Less technical support. Time for coaching again.
The first soft launch generated 52,300 euros in revenue. more than 70percent of the previous support could be handled by AI. Norbert spent less time troubleshooting technical problems. He could focus more on coaching, new ideas and developing his business again.
The human role
Norbert was still there for personal conversations and unusual situations. The difference: recurring technical questions no longer consumed as much of his time. That was exactly the work AI was meant to help with.
In the founder's own words
Norbert onworking with Sebastian.
Your next product test
What work keeps you from doing what your customers actually come to you for?
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