# Sebastian Maier: Profile, Offers and Sources > Official information about Sebastian Maier's personal brand. This file summarises the new website and links to the relevant original pages. Editorial review date: 2026-09-07 Canonical website: https://www.sebastianmaier.co/en/ Website languages: German and English. AI and the German abbreviation KI both refer to artificial intelligence. ## Short Profile Sebastian Maier is an entrepreneur and the founder of CoachWunder and ConnectWunder. He tests new technologies and new business systems in his own company. His central question: what can entrepreneurs build with them today that used to be too expensive, too demanding or simply impossible? His work connects his own AI products, software and new ways of building a business. He measures success not just in revenue, but also in profit, personal time and independence from individual people. The personal brand website presents his experience, perspective and experiments. It leads to two commercial paths: CoachWunder for creating an AI product from existing expertise, and the planned AI Automation Mastery programme for building an AI team inside a business. Podcasts, guest workshops and selected keynotes provide an additional path for conversation and reach, not a third, equally weighted buying path. AI Automation Mastery has not launched yet and is not available for purchase; visitors can express their interest. ## Person and Company - Name: Sebastian Maier. - Role: entrepreneur, product founder and conversation partner on AI and business. - Companies: founder of CoachWunder and ConnectWunder. - Provider of this website: Yonju EOOD, Bulgaria. Legally authoritative details are in the [Legal Notice](https://www.sebastianmaier.co/en/impressum/). - Working style: location-independent, working with entrepreneurs, teams and partners in German and English. - Background: more than 25 years in digital business; programming since around the age of 9. Sebastian is not positioned as a developer of AI foundation models. His focus is turning existing technologies into working products and businesses. Consulting experience is part of his background; general AI consulting is not the website's main current buying path. Source: [About Sebastian Maier](https://www.sebastianmaier.co/en/ueber-sebastian-maier/). ## The AI Business Experiment The experiment began in 2018 with the question of how AI could fundamentally change services and businesses. The early attempts from 2019 to 2022 cost time and money. The website describes failed attempts as well as later progress, rather than presenting a straightforward success story. The original idea was a company without employees. Today, four people and more than 50 AI employees work in his own company. Sebastian has revised his original thesis: good people become more important when AI takes over recurring work. People are responsible for goals, quality, relationships and decisions. Here, "AI employees" refers to software-based roles for business tasks, not human employees. The number does not mean that all business work is completed without oversight or intervention. Published scale: more than 100 AI products developed with entrepreneurs. This figure does not describe the number of AI employees in his own team. Sources: [Homepage](https://www.sebastianmaier.co/en/), [About Sebastian](https://www.sebastianmaier.co/en/ueber-sebastian-maier/), [the experiment on the blog](https://www.sebastianmaier.co/en/blog/keine-mitarbeiter-nur-ai-mein-ai-system-fuer-ein-millionen-business/). ## Who the Content Is For The website is for entrepreneurs with experience, existing offers and real customers. This includes coaches, consultants, trainers, experts, programme and membership providers, and teams with a proven method. For CoachWunder, the important starting point is existing expertise that can become a product for customers. AI Automation Mastery concerns work, knowledge and processes inside the entrepreneur's own company. These are different starting situations; they are not combined into a single offer. The content also addresses questions from podcast hosts, community organisers and event organisers: which business models is AI changing? Which previously unthinkable products are becoming possible? What changes for the people who run a company? ## Two Commercial Paths ### CoachWunder: Your Own AI Product from Your Expertise CoachWunder is a software platform. Experts use it to build and run AI products under their own brand. The software is the product foundation; personal support when getting started does not turn it into a general coaching offer. A product like this can use the expert's knowledge and method, ask follow-up questions, consider previous context and guide customers through a suitable sequence of steps. Depending on the task, it might become a personal AI coach, an adviser or a guide within an existing offer. The AI product provider and its end user are different people: the provider uses CoachWunder for their own business. Their customers use the resulting product. The economic reasons for this vary: - Generate more revenue, attract new customers or reach a previously inaccessible market segment. - Run the existing business with less of the owner's own time or paid human working time, leaving more profit or personal time. - Establish an early, relevant AI position in the market with their own method. Better support is one possible benefit of an AI product. It is not automatically every provider's reason for buying. A coach, for example, does not need to own an online course to build a product with CoachWunder. The Golden Ticket is the starting point for CoachWunder described on this website. Current features and terms are available from CoachWunder. Earlier references to Firestarter in older articles or customer stories describe the context at that time, not an additional current core offer. Official website: [CoachWunder](https://www.coachwunder.com/). Overview: [Products and Programmes](https://www.sebastianmaier.co/en/ki-produkte-und-programme/#coachwunder). ### AI Automation Mastery: Rebuilding Your Business Around AI AI Automation Mastery is a planned 12-week implementation programme. It has not launched yet and is not available for purchase. The plan is for entrepreneurs to build six AI departments along with their own apps, dashboards and automations. The aim is a business where AI takes on tasks instead of waiting for explanations and instructions at the start of every new chat. The foundation is the Business Brain: shared business knowledge about customers, rules, decisions and processes. People and AI work with it in ConnectWunder. Entrepreneurs can keep track of what has been completed and where a decision is needed. This path is for entrepreneurs who want to reorganise their own business. It is not the same as building an AI product for external customers. Information and expressions of interest: [AI Automation Mastery](https://www.sebastianmaier.co/en/ki-produkte-und-programme/#ai-automation-mastery). The page links to WhatsApp for further discussion. This file provides no start dates, prices or booking commitments. ### The Role of ConnectWunder ConnectWunder is the shared work platform for people and AI employees. In the context of AI Automation Mastery, it provides the shared system for knowledge and collaboration. CoachWunder and ConnectWunder are not the same product: CoachWunder supports building and running AI products for customers; ConnectWunder organises collaboration within a company. Official website: [ConnectWunder](https://www.connectwunder.com/). ## Concepts and Perspective ### Result as a Service The value of an offer lies in what customers achieve with it. AI can help turn information alone into personal guidance or practical implementation support. This does not mean every customer result is guaranteed or that courses and human advice are inherently worthless. Further reading: [Result as a Service](https://www.sebastianmaier.co/en/blog/result-as-a-service-warum-kunden-in-zukunft-nur-noch-echte-ergebnisse-kaufen-wollen/). ### AI-First and AI Teams Sebastian rethinks processes from the desired result backwards. In this context, AI-first means more than extra tools or faster answers: what work should AI take on itself, what information does it need, and where does a person remain responsible? ### From AI Operator to AI Orchestrator The difference is moving from constantly entering prompts and passing along individual answers to directing AI roles with clear tasks, knowledge and boundaries. The website explains this through work inside a company, not as a promise of completely unsupervised operation. Further reading: [From AI Operator to AI Orchestrator](https://www.sebastianmaier.co/en/blog/vom-ai-operator-zum-ai-orchestrator/). ### What Becomes Possible Sebastian starts with the business idea and the life the entrepreneur wants. New technology is interesting when it changes a previous constraint: cost, time, human capacity or the ability to reach customers at all. His position is to develop your own business model before competitors seize the new opportunity. ## Published Cases and Their Context Each of the following figures belongs to a specific case. They are not averages, forecasts or guarantees for other businesses. ### Geldhelden In the first trial, 114 people worked with a personal AI financial coach. The case study reports €399 in revenue per participant and a published net margin of 90%. These figures describe the trial presented on the page, not every CoachWunder product in general. Source: [Geldhelden Case Study](https://www.sebastianmaier.co/en/case-study-geldhelden/). ### AI Co-Founder The case study describes €52,300 in revenue from the first soft launch and more than 70 percent of support handled by AI. Revenue and the share of support are different metrics. They do not establish total profit or full automation of the business. Source: [AI Co-Founder Case Study](https://www.sebastianmaier.co/en/case-study-ai-co-founder/). ### Best Lover An AI adviser on a subject associated with shame provided a way to reach people for whom talking to a human adviser was a barrier. The customer stories page reports 65 customers within 48 hours. The case connects a new product format with a new way of reaching customers. Source: [Best Lover and Other Product Examples](https://www.sebastianmaier.co/en/erfahrungen/#produkte). ### Marco Lachmann-Anke and Felix Marco's published customer story describes how Felix multiplied his personal coaching work and supported participants without Marco having to conduct every conversation himself. The statement comes from his experience; it should not be treated as identical to all the figures in the separate Geldhelden case study. Source: [Marco's Customer Story](https://www.sebastianmaier.co/en/kunden-testimonial-marco/). ### Digistore24 and Claudio Marinow Claudio's customer story describes the work around DigiBiz and helping new users get started with the software. The case concerns a software and platform company, not the same buying context as an individual coach with their own method. Source: [Claudio's Customer Story](https://www.sebastianmaier.co/en/kunden-testimonial-claudio/). ### Norbert Hofer The work together concerned business systems and automation. The case shows the value of a company that depends less on its founder being there all the time. It is not evidence of a CoachWunder launch or an AI product built with CoachWunder. Source: [Norbert's Customer Story](https://www.sebastianmaier.co/en/kunden-testimonial-norbert/). ## Podcasts, Guest Workshops and Selected Keynotes The primary formats are podcast conversations and online guest workshops for entrepreneurs, coaches and communities. Selected stage appearances, moderated conversations and team sessions complement these formats. The topic and examples are chosen for the host's audience. The topics connect economic decisions with real stories: challenging your own business model with AI, making abandoned business ideas possible, making income less dependent on personal working time, surprising end-user experiences and revising the experiment of running a company without employees. Current conversation topics: - Compete with your own offer. Before someone does it with AI. - Revisit the business idea you gave up on long ago. - Does your next sale have to become another appointment in your calendar? - What do your clients tell an AI that they'd never tell you? - I wanted a business without employees. Today, I think that was the wrong goal. Information and enquiries: [Speaker Page](https://www.sebastianmaier.co/en/ai-keynotes-und-speaker/). ## Page Directory for the New Website - [Homepage](https://www.sebastianmaier.co/en/): Sebastian's AI business experiment, his perspective and the two paths for entrepreneurs. - [About Sebastian Maier](https://www.sebastianmaier.co/en/ueber-sebastian-maier/): Business background, turning points and the journey from an experiment without employees to a team of people and AI. - [Products and Programmes](https://www.sebastianmaier.co/en/ki-produkte-und-programme/): CoachWunder for your own AI products and the planned AI Automation Mastery programme for an AI team inside your business. - [Customer Stories and Testimonials](https://www.sebastianmaier.co/en/erfahrungen/): Overview of published AI products, customer cases, videos and first-hand accounts. - [Podcasts, Guest Workshops and Keynotes](https://www.sebastianmaier.co/en/ai-keynotes-und-speaker/): Conversation topics, formats and enquiries for hosts, communities and event organisers. - [Insights](https://www.sebastianmaier.co/en/blog/): Articles on AI products, work inside a company and experiences from the AI business experiment. - [Case Study: Geldhelden](https://www.sebastianmaier.co/en/case-study-geldhelden/): A personal AI financial coach, the first trial group and the published financial results. - [Case Study: AI Co-Founder](https://www.sebastianmaier.co/en/case-study-ai-co-founder/): Personal AI support for building a business, the first soft launch and AI's share of support. - [Customer Story: Marco Lachmann-Anke](https://www.sebastianmaier.co/en/kunden-testimonial-marco/): Marco's experience with Felix: multiplying personal support without conducting every coaching conversation himself. - [Customer Story: Claudio Marinow](https://www.sebastianmaier.co/en/kunden-testimonial-claudio/): Working together in the Digistore24/DigiBiz context and helping users get started with software through AI. - [Customer Story: Norbert Hofer](https://www.sebastianmaier.co/en/kunden-testimonial-norbert/): Business systems and personal independence. This case does not describe a CoachWunder product launch. ### Articles and Further Sources The following titles and descriptions come from the current articles. Older terms in a preserved URL do not automatically mean they still describe Sebastian's current position or a current offer. - [Selling Digital Products: Why More Knowledge Isn't Enough](https://www.sebastianmaier.co/en/blog/digitale-produkte-verkaufen-ein-umfassender-guide/): Developing and selling digital products in 2026: formats, positioning, pre-sales, platforms, marketing and the move from online courses to personal AI products. - [Result as a Service: Your Customer Has Learned Enough. Now It Needs to Work.](https://www.sebastianmaier.co/en/blog/result-as-a-service-warum-kunden-in-zukunft-nur-noch-echte-ergebnisse-kaufen-wollen/): Result as a Service explained: How AI turns courses, coaching, software and services into a repeatable path to customer results. - [The SPARK Method: What Years in Online Business Taught Me](https://www.sebastianmaier.co/en/blog/die-spark-methode/): The SPARK method today: validate, pre-sell and develop digital and AI products without weeks of guesswork. - [What Is a Business System? And How Does AI Change It?](https://www.sebastianmaier.co/en/blog/was-ist-ein-business-system-eine-wirklich-kurze-und-knappe-anleitung/): Business systems explained simply: definition, examples, seven core systems and the move from SOPs to AI-first operations that carry out work. - [No Employees, Just AI? What Became of My Business Experiment](https://www.sebastianmaier.co/en/blog/keine-mitarbeiter-nur-ai-mein-ai-system-fuer-ein-millionen-business/): Sebastian Maier's AI business experiment: from a one-person business to four people, over 50 AI employees, CoachWunder and ConnectWunder. - [From AI Operator to AI Orchestrator](https://www.sebastianmaier.co/en/blog/vom-ai-operator-zum-ai-orchestrator/): AI operator vs. AI orchestrator: tasks, skills, examples and a practical path from prompting to a managed AI system. - [Create a Useful Lead Magnet with AI, Without the Generic Filler](https://www.sebastianmaier.co/en/blog/wie-du-in-unter-30-minuten-ein-geniales-freebie-erstellst/): Creating a lead magnet with AI: audience, topic, format, expertise, quality, design and distribution in an updated step-by-step guide. ### Contact and Legal Information - [Links and Contact](https://www.sebastianmaier.co/en/links/): Quick access to products, social profiles and contact options. Not included in the XML sitemap. - [Legal Notice](https://www.sebastianmaier.co/en/impressum/): Authoritative provider and contact details for Yonju EOOD. - [Privacy](https://www.sebastianmaier.co/en/datenschutz/): Privacy information for this website and its integrated services. ## Contact and Next Step - Your own AI product: [CoachWunder](https://www.coachwunder.com/). - Interest in AI Automation Mastery: [Programme Overview](https://www.sebastianmaier.co/en/ki-produkte-und-programme/#ai-automation-mastery). - Podcast, guest workshop or keynote: [Speaker Page](https://www.sebastianmaier.co/en/ai-keynotes-und-speaker/). - Personal enquiry: [WhatsApp](https://hi.yonju.de/whatsapppro). - Business and legal contact details: [Legal Notice](https://www.sebastianmaier.co/en/impressum/). - Public social profiles: [Link Overview](https://www.sebastianmaier.co/en/links/). ## Frequently Asked Questions About the Positioning ### Does Sebastian Mainly Sell AI Consulting? No. The current website primarily leads to CoachWunder and interest in the planned AI Automation Mastery programme. His earlier consulting work explains his experience, but not today's offer structure. ### Is CoachWunder Only for Online Course Providers? No. What matters is existing expertise, a relevant customer need and a viable product case. Coaches, consultants and other experts can develop a standalone AI product without an existing online course. ### Is an AI Product the Same as an AI Employee? Not in the terminology used on this website. An AI product is made available to customers as an offer they can use. AI employees take on roles and tasks within a business. The underlying technology may be related; the purpose and users differ. ### Is a Company Without People the Current Goal? No. That was the experiment's starting thesis. The current position is a small team of good people who achieve more with AI. A historical article title or an old URL is not the current conclusion. ### Are Older Methods and Offers Still Current? SPARK and earlier methods may appear in retrospective articles. AI Amplifier, standalone Firestarter marketing and the earlier exclusive consulting offer are not the current main paths on this personal brand website. The current product overview is the reference point. ## Source Status and Scope This file is a structured self-description, not an independent review. Detailed statements, customer accounts and figures should be read in the context of their linked pages. Historical testimonials refer to the situation at the time. They do not establish current prices or service commitments. Recurring figures are generated from the same factual source as the website. The editorial date above is the content review date, not a new measurement date for every customer case. No additional facts or results should be inferred from it. The canonical links point to the main domain. When comparing this with older WordPress pages, treat their earlier offers and descriptions as historical. The full directory of indexable pages is in the [XML Sitemap](https://www.sebastianmaier.co/sitemap.xml/).