People lead
They bring purpose, relationships, taste and important decisions together.
Two paths for your business 
A real business experiment since 2018
I wanted to build a business without employees.I built something better.
Today, four people and more than 50 AI employees work in my business. AI handles tasks on its own. People lead, make decisions and build new things.
2018start of the experiment
4people on today's team
50+specialist AI employees
100+AI products developed
As of July 2026The wrong question about AI
Most people are rebuilding the business they already have.Just faster.
A person writes an email. AI writes it faster. A person sorts data. AI sorts it faster. That saves time. But it doesn't change the business yet.
That's why my first question isn't which tool is best right now. I want to know which work should never land on a person's desk again.
Then comes the more exciting question: what product and what business can we build when we're no longer bound by the old rules?
What I got wrong
The more work AI takes on,the more the right people matter.
That's exactly what I hadn't expected at the start. AI could suddenly do real work. At the same time, it became clear where a business falls apart without human leadership.
A better business doesn't need as few people as possible. It needs a few exceptional people who can achieve so much more with AI.
Two problems. Two paths.
What still depends on your personal time today?
Either customers are waiting for you. Or your team is waiting for your next decision. Our own work led to a separate path for each problem.
Path 01
CoachWunder and the Golden Ticket
Your method only works when you're there yourself.
CoachWunder turns your experience into a personal AI product. It guides clients using your method, remembers their journey so far and helps them take the next useful step.
The Golden Ticket takes you to a first working version you can test with real customers.Path 02
AI Automation Mastery and ConnectWunder
Every important decision ends up back with you.
In planning. The program has not launched yet. You can register your interest now, with no obligation.
In twelve weeks, you build your company's Business Brain and six AI departments around it. They know your business and complete tasks on their own, instead of just responding to individual prompts.
ConnectWunder keeps customers, projects, people, AI and decisions together in one shared place.Built. Sold. In use.
An idea only counts when real customers use it.
I don't just share what might work in theory. These products have been built, sold and used by real people.
114test users
A personal AI financial coach supports many people at once.
€399 per participant. 90% published net margin.
€52,300in the soft launch
Technical headaches led to a product that handles most of the support.
more than 70 percent of support handled by AI.
65customers in 48 hours
Expertise on a sensitive subject became accessible through a personal AI product.
€50,000+ revenue in the first launch.
“I see a lot of AI ideas. What's different about Sebastian is that he thinks them through all the way to the product, the customer result and the business model.”
“That's rare. And it's becoming more valuable all the time.”More firsthand accounts
Why I talk about this
The things I most like talking about are the ones we've already got wrong.
That's where you find out whether a promising AI idea really works in a business.
For more than 25 years, I've been building digital businesses and systems. Since 2018 I've been testing in my own business how AI fundamentally changes products, work and companies.
That includes expensive failed attempts, wrong assumptions and decisions that looked unreasonable for a long time. I share the lessons when they lead to something that has to work day to day.
More about my journey
For podcasts and guest workshops
No more future hype. Real decisions, mistakes and aha moments from a real business.
I show how a business changes when AI stops just answering and starts doing the work. What suddenly becomes possible. Where things break. And why the right people matter even more. On a podcast, as a guest in your online program or on a selected stage.
Invite me to a podcast or guest workshopField notes
What we test, what we scrap and what actually earns a place in the business.
The next step